TheRanch@Camp Ka Hui 'Ana is a hunting ranch and spiritual retreat set amidst 640 pristine acres in southwest Texas. The property sat virtually untouched for almost 50 years before being extensively developed and caters to high net worth individuals. Enter360+ is the full-service marketing, PR, social media and creative partner for TheRanch.
We sent a team of talented filmmakers to TheRanch@Camp Ka Hui’ Ana to produce a branded bio-documentary as part of a full-service branding and business strategy package. Kevin spent the last eight years developing the property, but had no logo, no marketing materials, or any solid marketing strategy to launch the business. Enter360+ used this production to tell Kevin’s story, solidify the brand and help him connect with prospects to get them to pick him and his operation from the myriad of choices in Texas. At the same time, it provided a massive library of media and marketing assets to use for the website, branding and social media.
Warren is one of, if not THE most respected wildlife biologists in Texas, and the owner of Warren Bluntzer Wildlife Consulting Services Inc. Warren provides infrastructure and herd management consulting for TheRanch and is responsible for selecting the best whitetail deer stock to provide the optimal genetic boost. Warren’s story was integral to the sales process to high net worth hunters.
With 70% of consumers viewing content using their mobile devices, Enter360+ created three versions of the website, including desktop, mobile and tablet. Most mobile devices will will not autoplay video headers and background videos, but we coded ours to function exactly the way the desktop version does, for a consistent viewing experience. theranchtx.us
We designed a website that was rich with video but extremely optimized and fast loading. The site featured the bio-documentary produced on Kevin, as well as interviews with his biologist and head guide. We used an abundance of video headers and photos, to lead the viewers to a close. We used an exclusive access to trail-cam photos as bait to sign up, and provided enough information to make them want to call or make contact, but not enough that they could just leave. The result is a very effective, visually engaging and beautiful design that aligns with TheRanch’s high end brand and high net worth clientele. theranchtx.us